Monthly Archives: May 2016

‘Hops & Vine’

Here is a version of the magazine prototype we created, on the craft beer and local wine cultures of our part of Virginia: Hops and Vine Magazine 2016 MTv8 What follows on this blog is a kind of diary of … Continue reading

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Spring Term Festival!

Today was the spring term festival hosted in the library, during which students had the opportunity to showcase their work over the past four weeks. It was a great atmosphere – the library was packed as students and professors jumped … Continue reading

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The People’s Storyteller

There is something truly spectacular about magazines. For me, it’s not the beautiful pictures that tend to catch my eye or the well-designed layout of the fine, crisp pages. It’s the stories—the people. During this Spring Term class, I’ve learned … Continue reading

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Hearst, Revlon, Chevy, Cosmo, Snapchat, etc.

Walking along the streets of Manhattan, the Hearst Tower is nearly impossible to miss. The stone base of the building brings images of William Randolph Hearst’s time with the company, while the glass, zigzagged tower provides a visualization of how … Continue reading

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Civility in the City

New York City often gets a bad rap for being impersonal and unfriendly. The skyscrapers are tall and ominous, the streets are dirty, and the people walk swiftly with their heads tilted downward. However, that does not mean they do … Continue reading

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Marriott Marquis & Magazines

It’s 10:28 p.m. I’m 48 floors high, sitting at a rooftop revolving restaurant in the New York Marriott Marquis hotel with a magnificent view of the New York City lights. It takes about one hour for the restaurant to fully … Continue reading

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New York Views

Pictures by Virginia Kettles            

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Martha’s Empire

How does an empire survive after its head, Martha Stewart, is jailed for insider trading?  It is because of passionate, friendly employees such as Becky Mickel, assistant editor for Martha Stewart Weddings. Upon our arrival at 601 West 26th Street, … Continue reading

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At the Hearst HQ

Jeff Hamill, executive vice president for sales and marketing for Hearst, talked to our class in New York last week about the company’s creative advertising tactics in what he called a “vibrant, changing, energetic” business. “Digital disrupts,” according to Hamill, … Continue reading

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Inside ‘New York’

Storyboards of images and text stretch for twenty feet across the office floor. “Please don’t take pictures,” says Lauren Starke, a public relations representative for New York magazine. We are among the first to see this unpublished layout, as the … Continue reading

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Passage to India

I take a right on the corner with more authority than I really feel. The streets down in the East Village don’t run on a grid and my cracked iPhone’s GPS is having trouble keeping up with us. We reach … Continue reading

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Memorial to Magazines Past

In the 1920s, according to the sign outside the heavy door, DeWitt Wallace spent countless hours in the high-ceilinged sanctum within, reading and condensing magazine articles. This was how he filled Reader’s Digest, the unorthodox little magazine he and his … Continue reading

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Pippin Hill Farm & Vineyards

Having spent the last two years swooning over images of the beautiful Pippin Hill Farm & Vineyards—perhaps the most Instagram-able vineyard in Virginia—a friend and I finally made the hour-long drive to the Charlottesville property yesterday afternoon. Nestled among the … Continue reading

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Martha Stewart Headquarters

 On Tuesday, our class ventured to Chelsea, home to Martha Stewart Living Omnimedia. Becky Mickel, a W&L journalism major from 2013, is an associate editor at Martha Stewart Weddings. She welcomed us with a behind-the-scenes tour of the spacious—and pristinely … Continue reading

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Inside Scoop on Magazines

There’s no doubt that the magazine industry has drastically changed in the last 20 years. Sid Holt, chief executive of the American Society of Magazine Editors, says just wait and see what’s next. “Media consumption is going to have devastating … Continue reading

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Visiting ‘New York’ within New York

The offices of the New York magazine match the city; sleek, organized, and with sharp corners. Posters of the latest issues line the walls, showing the familiar faces of celebrities who are currently on the world’s radar. Today, we see … Continue reading

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Alumna Advice

Following Becky Mickel, ’13, through the refurbished factory-turned-magazine empire (Martha Stewart Living OmniMedia occupies the gigantic 9th floor of a former meat-packing building, but half that space has emptied out since Meredith took on editorial/marketing for the company and moved … Continue reading

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The View from the Hearst Tower

Jeff Hamill, a W&L alumnus and parent, is the executive v.p. for sales and marketing at Hearst Magazines, the biggest and most successful magazine company in the world. His good news to us: “Print is not dead.” This needed explanation, … Continue reading

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What’s a ‘magazine’ anyway?

The magazine industry is not dead. It’s not even dying. But it is changing. Sid Holt, chief executive of the American Society of Magazine Editors (ASME), recalls a time when monthly editorial lunches were the norm for magazine companies. Now … Continue reading

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‘It’s the devil’s field’

As our class stepped into the Wenner Media office on Monday, our first stop was a hall displaying every Rolling Stone cover from the first issue, printed in 1967, to the most recent. Rolling Stone associate editor Andy Greene walked … Continue reading

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Lessons on a rock from a star (writer)

“Tell me if I’m boring you,” Alec Wilkinson tells the Washington and Lee journalism class that sits beside him on a large rock in Central Park. But Wilkinson is anything but boring. When Wilkinson first graduated from Bennington College as … Continue reading

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Failure: Life’s Ultimate Tour Guide

We meet Alec Wilkinson, a writer for The New Yorker, outside of Central Park on a brisk yet sunny Tuesday morning. His persona as a self-described “rock and roll musician” is reflected in his Neil Young vibe and casual, yet … Continue reading

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Monday in Manhattan

Some images, from Nuoya Zhou and Prof. Cumming

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TV and the End of “Life”

The development of television eventually brought the end of America’s general-interest magazines, creating an environment that favored niche magazines. People had greater access to human-interest news and entertainment with the turn of a knob.  Households did not need to wait … Continue reading

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Teamwork

Wednesday, the four teams of the Hops and Vine magazine met to give progress reports and brainstorm ideas. The content team is focusing on the main feature stories for the magazine, while everyone else contributes front of the book articles. … Continue reading

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‘Like a Complete Unknown’

As I’m writing this blog post, I am listening to Bob Dylan’s “Like a Rolling Stone” out of its sheer irony in relation to this topic. However, Dylan’s song surprisingly resonated with my post. He sings a line that I … Continue reading

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Norman Rockwell’s covers

“With many of his paintings considered American icons, Rockwell holds a permanent position as a national treasure.” — From the front wall of the Norman Rockwell exhibit in the Taubman Museum, Roanoke. Thursday the class traveled to Roanoke to see … Continue reading

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Business at “Leisure”

Editorial, ad sales, and audience distribution.  Those are the three legs of the stool that make a successful magazine.  Denise Koff, the Vice President of Client Services at Leisure Media 360 in Roanoke, told our class that if any one … Continue reading

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Looking Past the Paper

“You’re only as good as your material.” Jacobi begins the fourth chapter of “The Magazine Article: How to Think It, Plan It, Write It” with this simple sentence–and those words resonated deep in my brain. To be a journalist, you … Continue reading

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