What’s a ‘magazine’ anyway?

ASME mag rackThe magazine industry is not dead. It’s not even dying. But it is changing.

Sid Holt, chief executive of the American Society of Magazine Editors (ASME), recalls a time when monthly editorial lunches were the norm for magazine companies. Now communication takes place largely over the Internet, Holt explains.

Perhaps one of the most notable changes for Holt has been in the definition of the word “magazine.” This term once referred to the glossy titles that can be found on newsstands, but now it means something different to each person you ask. For Holt, a magazine represents a relationship between a company and a consumer – a relationship that can be monetized.

The growth of online-only content platforms like BuzzFeed and The Huffington Post has been largely responsible for the discussion surrounding the word magazine, Holt tells us. In fact, this year, his company, which is in charge of giving out the National Magazine Awards, the so-called “Ellies,” had several winners from digital-only publications.

— Danielle Amiot

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